semiotics
Semiotics The study of signs or a sign system. Famous semiotician Ferdinand de saussure is seen as the founder. Other early developers of tthe study of semiotics are:Claude levi strauss semiotics is the study of signs and symbols and their use of interpretation. A sign is the smallest unit of meaning. Body language,colour,shot type,words,pictures Signifier/Signified Saussure offered a 'dyadic' or two part model of the sign. He defined a sign as being composed of a signifier- The form which the sign takes. The signified- The concept it represents. Denotation/Connotation The signified is the obvious meaning of the signifier or sign-the denotation. Many signs have other meanings, extra meanings are called connotations. An important concept in semiology is that all signs hold different levels of meaning- the denotative level and to connotative level. Denotation-the denotational level literal meaning Connotation- the connotational level red impl...
